The rule
Register your agent before your first visit — or the builder owes them nothing
This is the single most expensive thing buyers get wrong at a builder community, and it happens in the first ten minutes.
Lennar’s published broker policy asks for two things. Your agent must “Register your client, or have your client register you as their broker, during their initial contact with Lennar,” and must “Join your client on their first visit to a Lennar Welcome Home Center, whether in person or virtually.” There is also a window — the purchase agreement must be executed within 60 days of that registration, subject to Lennar’s broker participation policy.
Miss it, and Lennar is under no obligation to pay your agent a co-operating commission. Legally you can still hire whoever you like. Practically, most agents cannot work a transaction they will not be paid on, so you end up negotiating alone.
To be precise about what is at stake: the rule governs your agent’s compensation, not your legal right to representation. But the effect on you is the same — you lose the person whose job is to sit on your side of the table.
What we do
What an independent agent is actually for here
The on-site consultant is good at their job. Their job is Lennar’s.
We read the contract
Builder purchase agreements are drafted by the builder’s lawyers for the builder. Deposit terms, delay provisions, what happens if the appraisal comes in low, what you can and cannot walk away from. We go through it line by line before you sign.
We price the lot, not just the house
Homesite premiums are where builders make margin quietly. We know which premiums are defensible and which ones are a number someone picked.
We run the incentive maths
Rate buy-down versus closing costs versus options credit — they are rarely worth the same amount to the same buyer. We work out which one is actually worth most to you.
We track the build
Between contract and closing, someone should be walking the house at each stage and writing down what is wrong while it is still cheap to fix. That is us.
We tell you not to buy
Sometimes the honest answer is that the plan does not fit, the lot is wrong, or the timing is bad. We say so. We would rather lose a sale than be the reason someone regrets one.
We cost you nothing
The builder pays the co-operating commission from its marketing budget. Your price is identical either way. There is no version of this where going alone saves you money.
Who we are
Independent, and saying so plainly
We are a team of licensed Florida real estate professionals who represent buyers in new-construction communities across Southwest Florida. We are not employed by Lennar. We are not the developer, the association or the district. We are not the community’s official website.
We work alongside the on-site consultant at Willow, which is how this is supposed to work — they represent the builder, we represent you, and the transaction is better for both sides when both seats are filled.
Where we meet you: the Willow Welcome Home Center, 11575 Willowleaf Blvd, Punta Gorda, FL 33955.
Get registered before you visit
It takes one message and about two minutes, and it has to happen before you walk in. Call or text us and we will handle it.